Case Study

The 'Built by Heart' campaign united the Chobani farming community bringing them together to build a giant outdoor cinema to watch their first Olympic commercial. This real brand community story formed the basis of Chobani’s first Olympic campaign.

A COMMUNITY EVENT

Farmers, truck drivers, councilmen and community members came together to build the giant cinema screen - and on the day of the Olympic opening ceremony they all watched together as their brand aired their first Olympic commercial.

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Canon_PhotoChains_2.jpg

Results

  •  #1 most effective Olympics campaign in USA (Ace Metrix)

  • #1 most searched brand during the 2012 Olympics

  • 944 million media impressions

  • 338% increase in online brand mentions

  • 18% rise in sales