The 'Built by Heart' campaign united the Chobani farming community bringing them together to build a giant outdoor cinema to watch their first Olympic commercial. This real brand community story formed the basis of Chobani’s first Olympic campaign.
A COMMUNITY EVENT
Farmers, truck drivers, councilmen and community members came together to build the giant cinema screen - and on the day of the Olympic opening ceremony they all watched together as their brand aired their first Olympic commercial.
#1 most effective Olympics campaign in USA (Ace Metrix)
#1 most searched brand during the 2012 Olympics
944 million media impressions
338% increase in online brand mentions
18% rise in sales