Case Study

New York Writes Itself began as a website that allowed people to write down all the weird and wonderful things they heard on the streets of New York - this ultimately served as inspiration for a series of Village Voice (Street Newspaper) cultural experiences. A comedy series, a letterpress exhibition and ultimately an Off-Broadway play - ‘8 Million Protagonist’

THE ONLINE SCRIPT

Written by the streets of New York. Site design and development with AVANT LA


 

New York Writes Itself Trailer

Co-written & Directed

 

 

The Chairman

Co-written & Directed

 

 

NEW YORK TYPES Exhibit

Held at the Art Directors Club NY in collaboration with artists from the Keystone Design Union, Peter Kruty Editions, Swayspace, Tarhorse Press & Centre for the book arts

 

New York Types a mini documentary

Co-Written & Directed

 
NYWI_LetterP_Prep_1.jpg

8 million protagonists

An Off-Broadway play written by the streets of New York


Results

20% increase in traffic to VillageVoice.com

51 million media impressions

Sold out shows over 2 weeks in Manhattan

84 articles from editorial channels outside The Village Voice, including New York Times, Funny or Die, Fast Company, Playbill and New York Theater Review