Case study

‘The World Needs More’ campaign asked people of the world a simple question: What do you think the world needs more of? The platform then invited global participation to generate funds with each word shared – ‘Share a word and make it a reality’

A marketplace for words

The official website for the United Nations - World Humanitarian Day 2013. Designed and developed in collaboration with Stink Digital.

 

The official film for the global campaign

Featuring music by Woodkid

 

The launch at United Nations HQ NEW YORk

Video installation featuring David Guetta's new song 'One Voice' in support of The World Needs More Campaign.

Concept and Creative direction for 'One Voice' music video.

David Guetta featuring Mikky Ekko


Kid President presents from the UN

And meets some characters along the way including Beyoncé ; Paulo Coelho; Amitabh Bachchan; Ban Ki-moon; Valerie Amos & Important aid workers


spreading the message through design communities

Designed to spread the message through online creative communities such as Behance, these animated films were developed with post house 'the mill UK'


Results

  • 2.5 million words shared

  • Raised over $700,000 directly to UN humanitarian aid

  • Over 1 billion media impressions through traditional and online media

  • #TheWorldNeedsMore trended worldwide on twitter

  • 223 different countries visited site

  • First use of the UN building as a media space

  • Recognized as a new model of philanthropy by UN