Case Study

Vote Earth changed Earth Hour’s focus from creating awareness to creating action. An integrated global campaign that transformed the light switch into a vote for Earth. The campaign transformed Earth Hour from a symbol into a political mandate for action in the lead up to the 2009 United Nations Climate Change Conference


 Creating an ICONIC look

Official artwork created in collaboration with Shepard Fairey & Studio No.1 (LA) and with animations by Syd Garron. The campaign and rallied countless celebrities and politicians worldwide including Cate Blanchett who was the voice of the campaign.

 [Photo] David Knight

[Photo] David Knight

[Photo] Simon Harsent

The official site

Created with the Kieran Ots and his merry men, the site did everything from counting down to the event to spreading the campaign assets worldwide.


  • 1 billion people turned off their lights and voted Earth.

  • Over 4,000 cities across 88 countries participated

  • 1 in 7 people turned off their lights a total of 1 billion people - Fairfax Media [ ] 2000% increase from the previous year’s Earth Hour

  • 87 million online mentions

  • No. 1 topic on Twitter and YouTube on the day of Earth Hour

  • Created in collaboration with Leo Burnett, Global