Creative Leadership

As Ex-Executive Creative Director of JWT Melbourne and Managing Partner + Exec. Vice President of Leo Burnett New York, I've broken all the rules, huge successes and epic fails – I've learnt equally from both. These are a selection of leadership articles that share some of those learnings - enjoy.

Article: Art for Ad sake
What is the critical difference between art and ads? How can art inform advertising? Can it?
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Article: Creative Director roles of the future
What do the creative director roles of the future look like? Moving from creative to experience roles and education.
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Article: Briefing with a common language.
DBA, CX and other acronyms: How establishing a common language can save your team from creative headaches.
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Article: A non-linear guide to creative thinking
A non-linear guide to creative thinking.  Ok, you now work at a creative agency – You have just been briefed. Now what?
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Article: The new agency model
X10 is a new theoretical model for the future of ad agencies. Let's stop with the head hours already! But then what?
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Article: How to steal from Art Galleries.
How to steal from Art Galleries. A guide for creative minds looking at art.
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